Marisu Fernández is a seasoned Marketing professional with over 12 years of experience in Advertising, Brand Management, and Commercial Strategy across diverse multicultural markets. Throughout her career, she has consistently demonstrated exceptional ability in designing and executing results-driven strategic plans, encompassing everything from product and brand creation, corporate branding, to high-impact brand launches and marketing campaigns.

Her approach is defined by a unique blend of creativity, market analysis, and strong business acumen. Marisu has led end-to-end business planning processes, from ideation to execution, driving innovative models that integrate technology-driven solutions and sustainable strategies. In the past year, she has adopted an AI-first vision, leveraging artificial intelligence to optimize operations, enhance customer experiences, and accelerate data-driven decision-making.

This strategic and forward-thinking mindset has enabled her to strengthen brand identities, drive measurable growth, and foster authentic consumer connections in highly competitive industries. Marisu is widely recognized for her leadership, her commitment to excellence, and her ability to transform ideas and strategies into real, impactful outcomes for both brands and communities.

As the founder of Catara Advertising, a multicultural advertising and marketing agency, Marisu leads a team that specializes in creating authentic and impactful campaigns that resonate with diverse audiences. By deeply understanding cultural nuances and values, Catara develops strategies that bridge brands to multicultural communities, fostering genuine connections and lasting brand loyalty.

With a collective experience of over a decade, her team has worked with a wide range of brands and businesses, successfully promoting products, services, and companies through strategic, tailored marketing efforts. From the first spark of an idea to tangible results, Catara is dedicated to helping clients bring their vision to life.